-
Skype has now moved into a new direction by empowering consumer electronic and desktop software innovators to embed Skype into their products through the availability of our new software development kit (SDK) called SkypeKit.
Skype needed to create a developers zone to promote their new SDK, host support documents, style guides and updates etc.Art Direction, User Interface Design, Web Design2012 -
Background: Skype and CNN International signed an exclusive advertising partnership around CNN's nightly programme Connect the World, Skype ran ads around the ‘Connector of the Day’ segment in Europe, the Middle East, Africa, Asia Pacific and Latin America.
Brief: Develop a microsite to house Skype's new ads shown on Connect the World programme and to educate new/existing customers on the benefits of Skype.Web Design, Graphic Design, Art Direction2011 -
Gelato Denim required an online presence with e-commerce to promote and sell their new collection of jeans to the Australian market. The site uses social media integration and Ajax components for a smooth user experience.Web Design, User Interface Design, Digital Imaging2011 -
Vismax micrositeDigital Imaging, Graphic Design, Art Direction2011 -
Background: MILO B-SMART is an exciting new product created to help kids prepare for the day with energy to think, learn and play.
Brief: Pre-dating a national television campaign, this online site was the official launch to drive awareness and trial the new MILO B-Smart. This strategy was an intelligent move for the brand, building a groundswell of awareness that was later built on by above the line media.
Idea: The microsite was aimed directly at mums, highlighting its new, healthier formulation. To reinforce this, the design focused on the benefits of the product – improved mental development, focus and information retention.Art Direction, Graphic Design, Web Design2011 -
Charities have always been important to Coca Cola. As one of the world’s largest brands, they lead by example in this field.User Interface Design, Art Direction, Web Design2012 -
MyFragrance.com.auGraphic Design, User Interface Design, Web Design2011 -
Marina Mirage is Queensland’s finest waterfront shopping and dining destination, catering for the five star Sheraton Mirage Resort & Spa Anand the world’s first Palazzo Versace Hotel. The site introduced Marina Mirage to the world, complete with a premium VIP membership service and an event guide. This site boosted the resort’s online presence, showcasing the award-winning restaurants, designer boutiques and specialty stores in an online directory.
Due to this site’s success, Ticor – Australia’s largest shopping centre property developer – requested a host of new business websites.Graphic Design, Web Design, User Interface Design2011 -
Background
Project Big Green is a $1 billion investment designed to dramatically decrease the carbon footprint of IBM products.
Brief
As part of raising environmental awareness and reducing their environmental impact, IBM planted a tree for every one of their clients. A photo of their tree was enclosed with a DM piece, which drove people to this microsite.
Idea
The site dramatically altered its appearance depending on the time the user viewed it. This was achieved by an XML feed reading off the user’s CPU clock.User Interface Design, Art Direction, Web Design2012 -
Background: Australian Rugby Union re-launches with new brand positioning: BUILT BY RUGBY, FORGED BY UNION.
Brief: Build a flash mircosite to reflect the above-the-line nationwide campaign.
Idea: Stock brokers. Doctors. Lawyers. The ARU Wallabies have a proud tradition of players who are also pillars of the community – unlike their Rugby League counterparts. This site used a timeline to showcase the Wallaby greats throughout history.Art Direction, Graphic Design, User Interface Design2011 -
Bing Lee is an Australian retailing company, a chain of superstores specializing in consumer electronics, computer and telecommunication goods.Web Design, User Interface Design, Digital Imaging2011 -
Skype has branched out into different platforms (i.e. TV, IPad and Facebook) and has release an IPA for partners to build Skype into their hardware and software, this required an overhaul of over 100 of its existing icons so that they were no longer dependent on colour or a containing element (i.e. button or background colour). This would allow them to work across multiple platforms and be universal as not to conflict with partner brands when used with their products.
Each icon was created on a 8x8px grid, conformed to the same rate-to-curve and only used with an angle of 15° increments, creating a consistent and scalable family of iconsArt Direction, Icon Design, Graphic Design2011 -
Telstra - Australia’s largest telco, requested an up sell knowledge base system for their support centres staff.
Developed in flash, this system allowed Telstra's support staff to quickly locate detailed solutions that targeted their customers needs while on the phone.User Interface Design, Digital Imaging, Graphic Design2011 -
Forget the hassle of carrying a GPS around with you. The Nokia mobile phone is now the ultimate navigational device. This required the development of a microsite with educational video tutorials, map downloads and accessories to support the Nokia Navigation service.
To reinforce the idea that Nokia was the ultimate GPS system, the site used the Nokia handset as a device to navigate through the website.
This site’s innovative Australian design was subsequently used a benchmark for Nokia worldwide.User Interface Design, Web Design, Digital Imaging2011 -
Background: Simply Energy is one of Australia’s largest energy suppliers.
Brief: Refresh the current dated online presence with a fresher modern visual feel and integrate admin and customer functionality.
Idea: The design concept releases energy and simplicity through strong colour use and friendly design.Art Direction, Graphic Design, User Interface Design2011 -
Corporate IdentityBranding, Graphic Design, Art Direction2011 -
Photography from my travelsArt Direction, Photography, Retouching2011